This post was initially made in April 2011. and the article , New Directions, was written in 2010. Three years later I think I’ll get round to reflecting on how accurate were my predictions! Watch this space!
The world of cultural diplomacy. or cultural relations. is changing. Once upon a time a country simply showcased its arts and languages around the world. It was very much a one-way activity. But times are changing fast. It is no longer the preserve of a few major western countries: the BRICs are engaged. And the manner and intent has changed. A move to mulit-national activity; far more focus on mutual work: being led by what the host country seeks and wants rather than an export business of culture and foreign ministries. A clearer difference from the more overt public diplomacy. A move to “people to people” diplomacy.
Here is an essay I wrote last year. It will be published in a book on Spanish cultural diplomacy by the Real Instituto Elcano later this year.